While on the run, players gain points, collect coins and other items. They need to be quick because the rail is filled with obstacles like moving trains, tunnel walls, poles, etc. During the run, players control the character’s movement - left, right, up, and down. A security officer spots this and starts an endless run on the railway. The game’s protagonist (Jake) draws graffiti on a wall of a train station. If you’re feeling a bit rusty, here’s a quick refresher. If that’s the case, feel free to skip to the next part. We assume a lot of you are already familiar with how this game works. Let’s go over some of the main factors of the Subway Surfers success formula. They’ve consolidated the best-performing ones while discarding the less effective approaches. Over the years, developers have tested several approaches to increase the engagement and quality of the game. The game’s continuous growth is a result of a clever blend of different strategies. The Subway Surfers success formula is not a simple one. What is the Secret Behind Subway Surfers Success? In June 2022, Subway Surfers held the # 1 place by daily active users (DAU) on Android, beating Clash of Clans and Candy Crush Saga (Statista).In June 2022, the game generated about $ 700 thousand in worldwide revenues (Sensor Tower).This is an 86% increase from the same month the year before! (Sensor Tower) In May 2022, Subway Surfers was the most downloaded mobile game in the world with 30 million installs.In February 2022, it was the most popular game in Google Play with 17,98 million downloads, followed by Merge Master – Dinosaur Fusion (Statista).Now, let’s go over some of the most recent numbers that prove Subway Surfers success: In March 2018, Subway Surfers became the first game that reached 1 billion downloads in the Google Play Store (Unity).When the game was first released in May 2012, it hit a million downloads in just three days (Unity).Here are some of the game’s most notable achievements in history: Subway Surfers Success Statistics & Timelineīefore we get into how Subway Surfers became one of the most popular games in history, let us share just how successful it is. SYBO Games and Kiloo have put in a lot of effort and resources to keep this game alive and thriving for such a long time. Subway Surfers success is no coincidence. The game is topping the global charts, and living a second golden age of fame. To make things even more fascinating, this 10-year-old mobile game doesn’t show any signs of slowing down. This means that, at some point, every fourth person on Earth has downloaded this game. There are about 7.8 billion people on the planet right now. We feel that the game allows for creativity and fun in a safe and fun environment.In April 2022, Subway Surfers reached 2 billion unique downloads and became the most downloaded mobile game of all time (Data.ai). “We created Subway Surfers to honor the culture and diversity of the streets. In its official Twitter, the developer reinforced the reason for the game’s development. The statements are part of a conference available on YouTube. The executive mentions that elements such as fashion, the culture around skateboarding, music and urban art were the inspirations behind Subway Surfers. In 2018, Mathias Gredal Norvig, CEO of SYBO, Danish developer responsible for Subway Surfers, explained that the game was born when the two founders of SYBO started an animation course. Therefore, interest in the game has increased in recent days, with records of searches on Google and more installations.ĭespite this, everything indicates that the viral is just a rumor. The story that Subway Surfers was created in memory of the son of a developer who would have died in a skateboard accident on the train track went viral on the Internet. We feel that the game allows for creativity and fun in a safe and entertaining environment. We created Subway Surfers to pay homage to street culture and diversity. The success over the years is so great that the title was the first Android mobile game to break the 1 billion downloads in 2018, in addition to being the most installed Android game of 2017. Being one of the first to apply this format, Subway Surfers ended up becoming a reference in the genre.
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